Spab yes – but please do not at the expense of “picture”

The Springer Verlag proceeds in court against an advertising spot of the "Taz" and laughs his own "torture jokes"

If the "picture newspaper" stupid or even terrible jokes on the cost of others, that’s fine – at least for the Springer-Lawyers. If others dare to balance Germany’s up-to-date daily newspaper, on the other hand, the legal club will be swung with all the power. According to information from the specialist sheet "Advertising and selling", Axel Springer AG has now obtained an interim injunction (EV) against the broadcast of a pretty funny cinema of the "Taz" at the district court of Hamburg.

From the commercial of the taz

"Picture" reader thirsty and laugh laugh. For example about the on the 8. September between "Discounted" and "Blondinewitz" published "torture joke":

"If a torture tech asks the other: how many do you have in the dungeon?’- ,35 and a few crushed!"

Too bad that the Witzbolde from the "picture" editor have not informed her readers, whether the funny torture victims on hands, legs or – the goods were crushed really a highlight – to the genitals.

Notorious spabverters see in this joke clear against the UN Human Rights Convention, against the European Convention on Human Rights, against the Basic Law and at least half a dozen other laws and ethical principles. No problem for "picture" – obviously nobody has put on the torture permission, certainly not the own judicial.

From the commercial of the taz

The Springer-Lawyers will only become active when others dare to smile over "picture" and the other gazettes of Europe’s large-scale publishing house. That was now also the "daily newspaper" to traces. Reason is a cinema with the following scenario: a notorious ‘picture’ reader requires at his kiosk: "Kalle, give the newspaper". The kiosk owner then handles him to the joke the "Taz" instead of his "picture". "What’s that," then asks the obviously notorious "picture" reader visibly. The next day comes the fine rib-lubricant again to the kiosk and demands "Give me the ‘taz’". First of all silence at the kiosk. After a short break, the lubricating abdomen suggests. The spot ends with the slogan: "Taz is not for everyone. That is OK."

In contrast to the "torture joke" and other derailments in "picture", the Springer -Management remained in addition to Justitiaren this time laughing in the neck. Instead of a Pramie – as with "image" jokes, there was a request to the "Taz" warranty, the spot to 31. To draw October from traffic. Springer is of the information of "advertising and selling" of the opinion, the spot handle it is a ‘call exploitation of the brand image’ and ‘inadequate comparative advertising’. But ‘Taz’ advertising ladder Willy Bird Pohl is stubborn and wants to broaden the cinema spot.

Meanwhile, if the Witzbolden should ame the fabric in the "picture" editor – here another tip: on the 3. November, in many German cinemas, starts the documentation "Lost Children" – a movie about suffering and misery of children’s soldiers in Uganda (cheap soldiers). A true increase in the usual "crushed" torture victims.